Joanne Ma, NOMA, Assoc. AIA, is a Senior Associate & Design Strategy Lead at The Goodman Corporation (TGC). She works closely with TGC planners, analysts, engineers, and executives to provide interdisciplinary support, creative direction, and team leadership for all TGC initiatives. Her breadth of work oscillates between the design disciplines of architecture, urban design, research, and media with the goal of connecting the environs with community and place. She enjoys cultivating connections and building capacity for change. Joanne holds a Bachelor of Architecture and minor in Energy and Sustainability with Honors from the University of Houston.